Reputation Management: From Marketing to the C-Suite

Reputation Management conceptIs online reputation management is a top priority for your health system? Join me tomorrow, December 14, 2016 at 12 pm CST, to learn how healthcare marketers are leveraging online feedback to strengthen brands and improve patient experience.

“Reputation Management: From the Marketing Department to the C-Suite” is a free webinar sponsored by Binary Fountain and hosted by the Forum for Health Strategists. I’ll be moderating the panel discussion featuring Mike Dame, VP for Marketing and Communications with Carilion Clinic, Richard Palumbo, VP of Marketing with Amsurg, and Kate Slonaker, VP of Marketing for Privia Health.

Learn more and register at: Reputation Management Webinar.

Rise of the Millennials

 

Corrigan Partners Webinar-Rise of the Millenials April 12 2016

 

 

 

 

 

 

 

 

Join Us for an April 12 Webinar on Millennials and Healthcare

Some 80 million strong, Millennials are now the largest generation in U.S. history. Like the Baby Boomers in the 60s and 70s, they are taking the world by storm and will change it in radical and fundamental ways. Born between the mid-70s and early 2000s, they are digital natives, social communicators, ethnically diverse. And they are healthcare consumers (the leading edge of the Millennial generation is entering their late 30s) seeking maternity, pediatric, wellness, prevention and access for urgent care needs.

Are you ready for them?

Corrigan Partners is hosting a webinar on April 12, 2016 from 12 noon to 1:30 pm EDT to explore Millennial values, expectations and behaviors when it comes to healthcare. Presented by BVK senior vice president Tamalyn Powell, who led the firm’s research project on this topic, the session will offer an overview of what makes this generation tick, how they make buying decisions in general, as well as unique insights on their expectations of healthcare providers.

Please join us. The webinar is free of charge but requires advance registration to receive the login information for the program. Registration is easy. Simply send an email to Lisa Burris (lisa@corriganpartners.com).

 

Are you using CRM to boost returns on healthcare marketing investments?

CRM_Conference_Promo_Image

Corrigan Partners has teamed up with our colleagues from Greystone.Net to host a Healthcare MarTech workshop on CRM as an essential tool for healthcare marketing. The one and a half day program – Customer Relationship Management: Making the Most of Your CRM Investment – will be held September 29 & 30, 2015 at the Catalyst Ranch in Chicago, Illinois.

The Bottom Line is . . . CRM is Good for the Bottom Line

Customer Relationship Management (CRM) is a game-changing technology with the potential to transform healthcare marketing. With CRM you can more effectively focus marketing investments on the right customers, lower the expense of patient acquisition and retention, create loyal brand advocates and track return on investment. Yet, many healthcare organizations have struggled to make it work. This workshop is designed to address the decisions, capabilities and resources required to make CRM successful.

A Deep-Dive, Open Dialogue on CRM Successes and Lessons Learned

Whether you are thinking about purchasing a CRM system for the first time, want to select a new vendor, are muddled in the throes of implementation or aren’t getting the results you hoped for, this workshop is for you. Participants will engage in educational sessions, facilitated discussions and open dialogue on:

How do I craft a vision and strategy for CRM in my health system?
How do I pick the right CRM solution and vendor?
What changes will I have to make in the marketing department?
How can I ensure we’re getting the most out of our CRM system?
How do I get my CRM strategy back on track?
What can I learn about CRM from other industries?
And much more . . .

Workshop Faculty and Participants

Healthcare marketing executives from around the country will join the Corrigan Partners and Greystone.Net faculty to share their CRM journeys, providing insights into the trials and successes of their CRM programs.

Faculty

Participants will leave with information and tools to support CRM selection, build effective vendor relationships and optimize performance of their CRM systems.

Only a few seats left. Register Soon

In order to provide an intimate venue for open discussion and sharing of CRM expectations and experiences, space is limited to 30 health system (non-vendor) participants. Click here to learn more about the workshop, download the brochure and register to attend.

Social media and population health – a webinar for healthcare marketers

Notepad with words social media analytics on a wooden background

Most healthcare marketers understand social media as a valuable channel for marketing, but what they may not realize is the role it can play in population health management.

The Forum for Healthcare Strategists is hosting a webinar featuring strategies and case studies that leverage the latest Facebook marketing techniques to reach, engage and influence consumer health habits. Facebook for Accountable Care Marketing will be held on Thursday, October 22, 2015 from 11:30 am to 12:30 pm Central.

Matt Gove, chief consumer officer for Piedmont Healthcare in Atlanta, and Michael Sengbusch, senior vice president for product development at Influence Health, are the featured speakers, and I have the privilege of moderating the session. Matt and Michael will discuss:

  • Why Facebook works for accountable care marketing
  • How Piedmont Healthcare successfully used Facebook for preventative screenings – and how it outperformed all other channels
  • Tips on the latest Facebook marketing features

Webinar Details

Facebook for Accountable Care Marketing
Thursday, October 22, 2015
11:30 am to 12:30 pm Central

Speakers

speakers

 

Register Now

Because this is such an important topic for healthcare marketers, the Forum for Healthcare Strategists is offering complimentary registration to Forum members. So save the date, round up your team and tune in to learn more about the role of social media in accountable care marketing. Register here.

Last call for healthcare marketers

Last ChanceDo you have a healthcare marketing success story? Are you willing to share how your well your health system is doing when it comes to digital marketing? Here are two last chance opportunities for marketers to contribute to the growing body of knowledge about new and emerging practices in the healthcare marketing field.

But act fast! Tomorrow – September 11 – is the deadline for both.

Participate in a survey, then kick back at Starbucks.

My friends at Klein & Partners and Greystone.net are conducting a market research study on the state of digital marketing in healthcare. Healthcare marketers who take the 10 to 12 minute survey will receive a $10 Starbucks gift card. That’s enough for a Salted Caramel Mocha and a Pumpkin Spice Latte. Participants will also receive a report of the survey results.

Click here to take the survey.

Submit a proposal to speak at the Forum’s annual conference.

Last call to submit a speaker’s proposal for the 21st Annual Healthcare Marketing & Physician Strategies Summit, which will be held May 23 – 25, 2016 in Chicago. This meeting always attracts an impressive group of healthcare leaders seeking to learn, but also to share, innovations and best practices in marketing, strategy and physician relations.

You can learn more about the conference and submit your proposal online at the Forum for Healthcare Strategists website.

Join fellow marketers at the 19th Annual Greystone.Net Healthcare Internet Conference

discount-header

Every fall, I make plans to attend the Greystone.Net Healthcare Internet Conference to network with colleagues and learn about the latest in digital trends, strategies and innovations from leading healthcare marketers and digital experts. It has become one of my favorite educational events and I wanted to let you know about this discount offer before it expires – register by September 11 and take $100 off the registration fee.

HCIC offers 3 days of educational programming showcasing 5 dynamic keynote sessions, 4 pre-conference workshops and 56 concurrent sessions. The exhibit hall will feature nearly 80 exhibitors and sponsors (including Corrigan Partners) so you can learn about the latest products and services to support your organization.

Visit the 19th Annual HCIC Website today and learn why this is a “can’t miss” event. And register now to take advantage of the early-bird discount.

To download a copy of the brochure, visit www.hcic.net/brochure.

Hope to see you there!

CRM is an essential tool for effective healthcare marketing

CRM_Conference_Promo_Image

I’m thrilled to announce that Corrigan Partners has teamed up with our colleagues from Greystone.Net to host a Healthcare MarTech workshop on CRM as an essential tool for healthcare marketing. The one and a half day program – Customer Relationship Management: Making the Most of Your CRM Investment – will be held September 29 & 30, 2015 at the Catalyst Ranch in Chicago, Illinois.

The Bottom Line is . . . CRM is Good for the Bottom Line

Customer Relationship Management (CRM) is a game-changing technology with the potential to transform healthcare marketing. With CRM you can more effectively focus marketing investments on the right customers, lower the expense of patient acquisition and retention, create loyal brand advocates and track return on investment. Yet, many healthcare organizations have struggled to make it work. This workshop is designed to address the decisions, capabilities and resources required to make CRM successful.

A Deep-Dive, Open Dialogue on CRM Successes and Lessons Learned

Whether you are thinking about purchasing a CRM system for the first time, want to select a new vendor, are muddled in the throes of implementation or aren’t getting the results you hoped for, this workshop is for you. Participants will engage in educational sessions, facilitated discussions and open dialogue on:

  • How do I craft a vision and strategy for CRM in my health system?
  • How do I pick the right CRM solution and vendor?
  • What changes will I have to make in the marketing department?
  • How can I ensure we’re getting the most out of our CRM system?
  • How do I get my CRM strategy back on track?
  • What can I learn about CRM from other industries?
  • And much more . . .

Workshop Faculty and Participants

Healthcare marketing executives from around the country will join the Corrigan Partners and Greystone.Net faculty to share their CRM journeys, providing insights into the trials and successes of their CRM programs. Learn from marketers at Ochsner Clinic, Orlando Health, Meridian Health System and others.

Participants will leave with information and tools to support CRM selection, build effective vendor relationships and optimize performance of their CRM systems.

Space is Limited. Register Soon

In order to provide an intimate venue for open discussion and sharing of CRM expectations and experiences, space will be limited to 30 health system (non-vendor) participants. Registration fees are $795 before and $895 after July 15, 2015. Rooms have been reserved at the Crowne Plaza Chicago Metro (group rate $214/night).

Click here to learn more about the workshop, download the brochure and register to attend.