Brand journalism: engaging healthcare consumers with content.

A Forum for Healthcare Strategists Webinar

More hospitals and content 2health systems are diving into brand journalism as a way to deliver engaging content and showcase the work of the organization. But how does brand journalism differ from traditional approaches to communication? And what does it take to be successful?

Join me on Tuesday, April 8, 2014 from 11:30 am to 1:00 pm CDT to hear how University of Utah Health Care is embracing brand journalism – and how the approach is delivering results. Brian Gresh, senior director for interactive marketing & web, and Christopher Nelson, assistant vice president of public affairs, will show how the University of Utah is building content that drives patient engagement, brings in local and regional referrals, and elevates the system’s national reputation.

Key discussion topics include:

  • How to engage and nurture your audience with content
  • Building internal support and the right mindset for a brand journalism approach
  • Integrating brand journalism into your healthcare marketing strategy… and why you should!

Because this is such an important topic for healthcare marketing executives, the Forum for Healthcare Strategists is offering complimentary registration to Forum members (non-members pay $125).

Click here to learn more and register for the session.

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