Tag Archives: Forum for Healthcare Strategists

Social media and population health – a webinar for healthcare marketers

Posted on September 15, 2015 | Leave a comment

Notepad with words social media analytics on a wooden background

Most healthcare marketers understand social media as a valuable channel for marketing, but what they may not realize is the role it can play in population health management.

The Forum for Healthcare Strategists is hosting a webinar featuring strategies and case studies that leverage the latest Facebook marketing techniques to reach, engage and influence consumer health habits. Facebook for Accountable Care Marketing will be held on Thursday, October 22, 2015 from 11:30 am to 12:30 pm Central.

Matt Gove, chief consumer officer for Piedmont Healthcare in Atlanta, and Michael Sengbusch, senior vice president for product development at Influence Health, are the featured speakers, and I have the privilege of moderating the session. Matt and Michael will discuss:

  • Why Facebook works for accountable care marketing
  • How Piedmont Healthcare successfully used Facebook for preventative screenings – and how it outperformed all other channels
  • Tips on the latest Facebook marketing features

Webinar Details

Facebook for Accountable Care Marketing
Thursday, October 22, 2015
11:30 am to 12:30 pm Central

Speakers

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Register Now

Because this is such an important topic for healthcare marketers, the Forum for Healthcare Strategists is offering complimentary registration to Forum members. So save the date, round up your team and tune in to learn more about the role of social media in accountable care marketing. Register here.

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Posted in Digital Strategy, Healthcare Marketing

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Last call for healthcare marketers

Posted on September 10, 2015 | Leave a comment

Last ChanceDo you have a healthcare marketing success story? Are you willing to share how your well your health system is doing when it comes to digital marketing? Here are two last chance opportunities for marketers to contribute to the growing body of knowledge about new and emerging practices in the healthcare marketing field.

But act fast! Tomorrow – September 11 – is the deadline for both.

Participate in a survey, then kick back at Starbucks.

My friends at Klein & Partners and Greystone.net are conducting a market research study on the state of digital marketing in healthcare. Healthcare marketers who take the 10 to 12 minute survey will receive a $10 Starbucks gift card. That’s enough for a Salted Caramel Mocha and a Pumpkin Spice Latte. Participants will also receive a report of the survey results.

Click here to take the survey.

Submit a proposal to speak at the Forum’s annual conference.

Last call to submit a speaker’s proposal for the 21st Annual Healthcare Marketing & Physician Strategies Summit, which will be held May 23 – 25, 2016 in Chicago. This meeting always attracts an impressive group of healthcare leaders seeking to learn, but also to share, innovations and best practices in marketing, strategy and physician relations.

You can learn more about the conference and submit your proposal online at the Forum for Healthcare Strategists website.

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Posted in Digital Strategy, Healthcare Marketing

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What Americans have to say about healthcare

Posted on December 16, 2014 | Leave a comment

Survey FindingsPerspectives, expectations and insights for healthcare marketers. 

Want to know what the average American thinks about your tax exempt status? How they’re using online ratings to choose doctors and hospitals?  The importance of smart phones and mobile apps for managing health?

Join Rob Klein, Founder & CEO, Klein & Partners; William (Bill) R. Gombeski, Jr., Director of Strategic Marketing, UK HealthCare; and me at 11:30 am CST on a January 22, 2015 webinar for an examination of key consumer perspectives revealed through Klein & Partners’ latest “kitchen sink” research.  The survey asks Americans a variety of questions about different healthcare topics – from their opinions about the Affordable Care Act to use of retail health clinics.  We’ll talk about the findings and explore the implications for healthcare marketers.

The webinar is sponsored by the Forum for Healthcare Strategists.  There is no charge for Forum members; others pay $125.

Register here.

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Posted in Healthcare Trends, Marketing Leadership

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Evidence-based Healthcare Marketing Webinar Rescheduled

Posted on July 6, 2014 | Leave a comment

One of our healthcare marketing panelists has been called for jury duty during the week this program was originally scheduled.  See the new date and time, session description and link for registration below.

Evidence-based Marketing:  Rethinking Measurement
New Date and Time:  August 21, 2014 – 12:30 to 2:00 p.m. EDT

Healthcare marketers face increasing pressure to make the most of their marketing investments.  The C-suite wants accountability for outcomes – volume, revenue, greater customer loyalty – and assurance that the health system is strengthening its competitive position.

The bottom line is that marketing is becoming more science than art.  Today, sophisticated tools and marketing analytics provide great insights into customer needs, values, drivers and behaviors.  They inform our decision-making, shape strategy, focus investments.  When actionable information is combined with rigorous planning, innovative ideas and disciplined tracking, marketing executives quickly close the accountability gap.

Welcome to evidence-based marketing.

On August 21, 2014, I’ll join Marian Dezelan, Chief Marketing Officer, and Chris Boyer, AVP Digital Marketing Strategy, for North Shore–LIJ Health System (Great Neck, NY) on a webinar to discuss how an evidence-based approach to healthcare marketing can better focus your strategy and produce measureable results.  Marian and Chris will share how North Shore-LIJ’s marketing department applies evidence-based marketing techniques for personalized targeted marketing, patient engagement and making the most of marketing data.

Sponsored by the Forum for Healthcare Strategists, the webinar is scheduled from 12:30 am to 2:00 pm EDT.  The session is complimentary for Forum members; non-members can participate for $125.

I hope you’ll join us.  In fact, gather your team, order in lunch and make time to learn together.

Click here to learn more about the webinar and register for the program.

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Posted in Digital Strategy, Healthcare Marketing, Marketing Management

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Evidence-based Healthcare Marketing: Rethinking Measurement

Posted on June 2, 2014 | 1 comment

Save the dateHealthcare marketers face increasing pressure to make the most of their marketing investments.  The C-suite wants accountability for outcomes – volume, revenue, greater customer loyalty – and assurance that the health system is strengthening its competitive position.

The bottom line is that marketing is becoming more science than art.  Today, sophisticated tools and marketing analytics provide great insights into customer needs, values, drivers and behaviors.  They inform our decision-making, shape strategy, focus investments.  When actionable information is combined with rigorous planning, innovative ideas and disciplined tracking, marketing executives quickly close the accountability gap.

Welcome to evidence-based marketing.

On July 10, 2014, I’ll join Marian Dezelan, Chief Marketing Officer, and Chris Boyer, AVP Digital Marketing Strategy, for North Shore–LIJ Health System (Great Neck, NY) on a webinar to discuss how an evidence-based approach to healthcare marketing can better focus your strategy and produce measureable results.  Marian and Chris will share how North Shore-LIJ’s marketing department applies evidence-based marketing techniques for personalized targeted marketing, patient engagement and making the most of marketing data.

Sponsored by the Forum for Healthcare Strategists, the webinar is scheduled from 11:30 am to 1:00 pm CDT.  The session is complimentary for Forum members; non-members can participate for $125.

I hope you’ll join us.  In fact, gather your team, order in lunch and make time to learn together.

Click here to learn more about the webinar and register for the program.

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Posted in Healthcare Marketing, Marketing Leadership

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Brand journalism: engaging healthcare consumers with content.

Posted on March 12, 2014 | Leave a comment

A Forum for Healthcare Strategists Webinar

More hospitals and content 2health systems are diving into brand journalism as a way to deliver engaging content and showcase the work of the organization. But how does brand journalism differ from traditional approaches to communication? And what does it take to be successful?

Join me on Tuesday, April 8, 2014 from 11:30 am to 1:00 pm CDT to hear how University of Utah Health Care is embracing brand journalism – and how the approach is delivering results. Brian Gresh, senior director for interactive marketing & web, and Christopher Nelson, assistant vice president of public affairs, will show how the University of Utah is building content that drives patient engagement, brings in local and regional referrals, and elevates the system’s national reputation.

Key discussion topics include:

  • How to engage and nurture your audience with content
  • Building internal support and the right mindset for a brand journalism approach
  • Integrating brand journalism into your healthcare marketing strategy… and why you should!

Because this is such an important topic for healthcare marketing executives, the Forum for Healthcare Strategists is offering complimentary registration to Forum members (non-members pay $125).

Click here to learn more and register for the session.

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Posted in Content Marketing, Digital Strategy

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Positioning for population health management: the healthcare marketer’s challenge

Posted on June 13, 2013 | 1 comment

Population HealthWith the implementation of the accountable care act, and the creation of Accountable Care Organizations (ACOs), patient-centered medical homes, and other new delivery models, healthcare marketers face new challenges.

  • How do you position your organization for population health management?
  • How do you present the organization as a credible and valuable partner for wellness coaching and behavioral change?
  • How do you communicate the benefits of new delivery models to consumers, and drive choice to your network?

My friends at BVK (Milwaukee) recently conducted a national research study conducted to explore consumer attitudes about wellness, prevention, population health management and accountable care, and to gain insights that will help healthcare marketers position and market these services.

Joel English, managing director at BVK, will be presenting highlights from this study on a Forum for Healthcare Strategists Webinar that I’ll be moderating on Wednesday, June 26 at  11:30 a.m. CDT.  We’ll be joined by Jeff Cowart, former SVP for growth and sales at Baptist Health System in San Antonio (Jeff recently joined the Barlow/McCarthy team).  He’ll address how Baptist Health, Detroit Medical Center and Abrazo Health (Phoenix) are tackling the critical strategic and marketing issues involved in a population health strategy, and the unique approaches they are taking to market their ACOs.

This is a great opportunity to learn more about the opportunities and challenges for healthcare marketers in positioning health systems for success in the new world of accountable care.  I hope you will join us.

Forum for Healthcare Strategists Webinar
Positioning for Population Health Management: The Marketer’s Challenge
Wednesday, June 26, 2013
11:30AM – 1:00PM (CDT)

Click here to register.  Registration fees are $89.00 for Forum members and $119.00 for non-members.

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Posted in Healthcare Marketing

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Greetings from the 17th National Summit – Healthcare Marketing Strategies

Posted on April 30, 2012 | 1 comment

The 17th National Healthcare Marketing Strategies Summit kicked off yesterday at the Ritz Carlton Grande Lakes here in Orlando, Florida.  I need a clone to take advantage of the many great sessions, speakers and networking opportunities. 

What’s up today?  Here are just a few of the sessions and speakers worth checking out:

  • Aligning brands across digital channels – Jessica Carlson (Sentara) and Carla Bryant (Corrigan Partners)
  • Integrating new media into physician marketing – Lyle Green (MD Anderson Cancer Center), Jill Lawlor (Cooper University Hospital) and Dan Dunlop (Jennings Health)
  • Improving patient experience: a marketing and clinical partnership – Suzanne Hendrey (Baystate)
  • Driving results with marketing analytics – Marc Beaumont (UAB Health System), Danny Fell (Neathawk Dubuque & Packett), and Linda MacCracken (Thomson Reuters)
  • Breaking the rules of website design – Chris Boyer (Inova) and Chris Bevolo (Interval)
  • Digital marketing – focus on conversations – Suzanne Sawyer (Penn Medicine) and Rob Grant (eVariant)
  • Physician trends: the impact on marketers – Peter Brumleve, C. Josef Ghosn (Florida Hospital) and Steve Sloate (Cirra)

Hope to run into you – if you’re here, stop by the Brains on Demand booth in the exhibition hall and say hello.

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Posted in Healthcare Marketing, Healthcare Trends, Marketing Leadership

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