Most healthcare marketers understand social media as a valuable channel for marketing, but what they may not realize is the role it can play in population health management.
The Forum for Healthcare Strategists is hosting a webinar featuring strategies and case studies that leverage the latest Facebook marketing techniques to reach, engage and influence consumer health habits. Facebook for Accountable Care Marketing will be held on Thursday, October 22, 2015 from 11:30 am to 12:30 pm Central.
Matt Gove, chief consumer officer for Piedmont Healthcare in Atlanta, and Michael Sengbusch, senior vice president for product development at Influence Health, are the featured speakers, and I have the privilege of moderating the session. Matt and Michael will discuss:
- Why Facebook works for accountable care marketing
- How Piedmont Healthcare successfully used Facebook for preventative screenings – and how it outperformed all other channels
- Tips on the latest Facebook marketing features
Facebook for Accountable Care Marketing
Thursday, October 22, 2015
11:30 am to 12:30 pm Central
Because this is such an important topic for healthcare marketers, the Forum for Healthcare Strategists is offering complimentary registration to Forum members. So save the date, round up your team and tune in to learn more about the role of social media in accountable care marketing. Register here.