Chief Marketing Officer was created to provide a place where healthcare marketing executives can connect, learn, discuss and share ideas about competitive strategy, brand leadership, marketing management and forces shaping the future of marketing practice. The blog was born from both my personal passion for marketing and professional quest to advance the discipline as a core business competency for health systems, hospitals and businesses serving the health industry.
Over the course of my career, I’ve worked as a health system executive, chief strategy officer, chief marketing executive and entrepreneur. Today, I am privileged to work with a great team at Corrigan Partners LLC. Together, we provide counsel on business, brand and marketing strategies to drive growth and create competitive advantage for a diverse clientele of health systems, start-up companies, technology partners and other businesses.
We are proponents for market-driving innovations that create value, transform markets and build economic prosperity – and are deeply committed to building high performing marketing organizations.
I hope you will find a valuable resource in Chief Marketing Officer and invite you to jump in and share your interests, insights, opinions and ideas. Please feel free to contact me directly by phone (757.675.7172) or email (karen@corriganpartners.com) if you have suggestions for this site.
Karen Corrigan
Chief Marketing Officer 