Healthcare marketers face increasing pressure to make the most of their marketing investments. The C-suite wants accountability for outcomes – volume, revenue, greater customer loyalty – and assurance that the health system is strengthening its competitive position.
The bottom line is that marketing is becoming more science than art. Today, sophisticated tools and marketing analytics provide great insights into customer needs, values, drivers and behaviors. They inform our decision-making, shape strategy, focus investments. When actionable information is combined with rigorous planning, innovative ideas and disciplined tracking, marketing executives quickly close the accountability gap.
Welcome to evidence-based marketing.
On July 10, 2014, I’ll join Marian Dezelan, Chief Marketing Officer, and Chris Boyer, AVP Digital Marketing Strategy, for North Shore–LIJ Health System (Great Neck, NY) on a webinar to discuss how an evidence-based approach to healthcare marketing can better focus your strategy and produce measureable results. Marian and Chris will share how North Shore-LIJ’s marketing department applies evidence-based marketing techniques for personalized targeted marketing, patient engagement and making the most of marketing data.
Sponsored by the Forum for Healthcare Strategists, the webinar is scheduled from 11:30 am to 1:00 pm CDT. The session is complimentary for Forum members; non-members can participate for $125.
I hope you’ll join us. In fact, gather your team, order in lunch and make time to learn together.