Greetings from the 17th National Summit – Healthcare Marketing Strategies

The 17th National Healthcare Marketing Strategies Summit kicked off yesterday at the Ritz Carlton Grande Lakes here in Orlando, Florida.  I need a clone to take advantage of the many great sessions, speakers and networking opportunities. 

What’s up today?  Here are just a few of the sessions and speakers worth checking out:

  • Aligning brands across digital channels – Jessica Carlson (Sentara) and Carla Bryant (Corrigan Partners)
  • Integrating new media into physician marketing – Lyle Green (MD Anderson Cancer Center), Jill Lawlor (Cooper University Hospital) and Dan Dunlop (Jennings Health)
  • Improving patient experience: a marketing and clinical partnership – Suzanne Hendrey (Baystate)
  • Driving results with marketing analytics – Marc Beaumont (UAB Health System), Danny Fell (Neathawk Dubuque & Packett), and Linda MacCracken (Thomson Reuters)
  • Breaking the rules of website design – Chris Boyer (Inova) and Chris Bevolo (Interval)
  • Digital marketing – focus on conversations – Suzanne Sawyer (Penn Medicine) and Rob Grant (eVariant)
  • Physician trends: the impact on marketers – Peter Brumleve, C. Josef Ghosn (Florida Hospital) and Steve Sloate (Cirra)

Hope to run into you – if you’re here, stop by the Brains on Demand booth in the exhibition hall and say hello.

One response to “Greetings from the 17th National Summit – Healthcare Marketing Strategies

  1. Karen, thanks for mentioning my session with Lyle and Jill! It is great to be here with so many sharp healthcare marketers – including the folks from Corrigan Partners.
    Dan

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