What’s your strategy for internal communications?

megaphoneHealthcare leaders recognize the importance of internal communication to create awareness, understanding and support for organizational change. And it goes without saying that “change” is the new watchword of the health industry. From cost reduction initiatives, to the creation of new ventures and partnerships, to care transformation initiatives, the magnitude of change for healthcare workers is significant.

So how do health system executives rally the troops to gain support for large scale change initiatives? By developing a stellar strategic internal communications program that engages staff and rallies support from internal audiences.

Join me on a November 12, 2014 webinar to learn how CenterLight Health System (New York) did just that. I’ll be moderating a panel discussion featuring Connie Tejeda, VP for Corporate Communications & Public Affairs at CenterLight, and Kim Fox, VP with Jarrard Phillips Cate & Hancock. Among the discussion topics:

  • How to build a sustainable program with the resources you already have
  • How core messages can ground and focus your efforts
  • How to help managers inform and connect with staff
  • How CenterLight Health succeeded in getting staff on board

The webinar is sponsored by the Forum for Healthcare Strategists; registration is complimentary for Forum members ($125 for non-members). Can’t make it on the 12th? You can also order the recording.

Follow the link below to register.

Creating a Stellar Internal Communications Program
Wednesday, November 12, 2014
11:30AM – 12:30PM (CDT)

For more information call 312.440.9080 x 23.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s