Tag Archives: Greystone.Net

Share your digital marketing expertise at Greystone.Net’s 17th Annual Healthcare Internet Conference

Posted on March 29, 2013 | Leave a comment

HCICLogoSpeaker Proposals are due Wednesday, April 3, 2013

This coming November 4 – 6, Greystone.net will host the 17th Annual Healthcare Internet Conference in New Orleans.  For 17 years (can you believe it!), this has been the go-to forum for health leaders seeking to learn and share their knowledge, expertise and experiences in web, social media, mobile and clinical information technologies.

It’s a conference I look forward to every year.  In this space, both the magnitude and pace of change are significant. When it comes to digital strategies, opportunities and practical applications in healthcare, there is always something new to learn, and this is the place to do it.

The 2013 conference will feature workshops and concurrent sessions in six educational tracks:

  • Strategy development
  • Patient engagement
  • e-Metrics, ROI and business value
  • Social media
  • Web solutions and tools
  • mHCIC: mobile and emerging technologies

I hope you’ll consider sharing your own successes (and lessons learned).  The Call for Speakers is still open but closes on Wednesday, April 3, 2013.  Submit your application here.

See you in New Orleans.

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Posted in Digital Strategy, Healthcare Internet, Healthcare Marketing

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Healthcare Internet Hall of Fame Names Judges Panel

Posted on May 8, 2012 | Leave a comment

Note:  June 1, 2012 is the Deadline for 2012 Nominations

The Healthcare Internet Hall of Fame has selected its inaugural judges panel, and I’m honored to be a member of that team.  The panel members include:

  • Dan Ansel, President/CEO, Private Health News
  • Stephanie Cannon, Director Web Communication and eBusiness, Nationwide Children’s Hospital
  • Karen Corrigan, Co-founder and CEO, Corrigan Partners
  • Michael Cutter, Vice President Sales, Krames Staywell Communication
  • Ben Dillon, Vice President, eHealth Evangelist, Geonetric
  • Daniel Fell, Executive Vice President, Neathawk Dubuque & Packett
  • Andrew Gradel, Director of Internet Marketing, Cooper Health
  • Paul Griffiths, CEO, MedTouch
  • Shawn Gross, Director Service line Marketing & Web Strategy, Tufts Medical Center
  • Neal Linkon, Assistant Director Internet Marketing, Northwestern Mutual
  • Robin Snow, Principal, Aefinity Interactive, LLC
  • Becky Daghir Wardzala, Marketing Director, Hendricks Regional Health
  • Kathy Divis, President, Greystone.Net – (Chair)

Each of us has agreed to serve a 2-3 year term and judge the candidates for the Healthcare Internet Hall of Fame in a fair and unbiased manner while adhering to the Hall of Fame’s mission to “honor men, women and organizations that have made outstanding, long-lasting contributions to the healthcare Internet industry.”

The Hall of Fame’s purpose is to “ensure that the “history” of the industry is preserved for future generations new to the healthcare industry.”

Launched in 2011, its ‘freshman class’ of inductees included:

Click on the links above to learn more about the roles these esteemed individuals and organizations made in making healthcare internet history.

Nominations for the 2012 Healthcare Internet Hall of Fame class will be open until June 1st. So, there is still one month left to nominate the man, woman or organization you feel has made lasting contributions to the healthcare internet industry.

Please visit the Healthcare Internet Hall of Fame Web site for more information on candidate criteria, or to nominate a qualified candidate.

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Posted in Digital Strategy, Healthcare Internet, Healthcare Marketing, Innovation

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Industry Pioneers Honored by Healthcare Internet Hall of Fame

Posted on April 3, 2012 | Leave a comment

Do you know a person or organization that has made numerous, lasting and significant contributions to the healthcare Internet field at a local, state or national level?  If so, you have until the end of day Friday, June 1, 2012 to nominate them for the 2012 Healthcare Internet Hall of Fame.  Nominations will be accepted for the following categories:

  • Innovative Individuals
  • Innovative Provider Organizations
  • Innovative Products and Services

The contributions of the nominated organizations and individuals to the industry must be extraordinary and far exceed what might be generally expected or accepted.  Candidates selected by the Board of Judges will be individuals or organizations that clearly standout from the mainstream, and whose work and accomplishments distinguish them from others working in the same field.

The Healthcare Internet Hall of Fame was established in 2011 to honor men, women and organizations that have made outstanding, long-lasting contributions to the healthcare Internet industry. The organization’s purpose, while honoring innovation, is to ensure that the “history” of the industry is preserved for future generations new to the healthcare industry.  

Although initially organized by Greystone.Net, the Hall of Fame is an independent organization whose annual inductees are selected by an independent Board of Judges. Inductions are made at the Healthcare Internet Hall of Fame luncheon during the annual Healthcare Internet Conference.

The 2011 inductees were John Eudes, co-founder of Greystone.Net, Dartmouth-Hitchcock Medical Center, Sharp Healthcare, Epic, Estrada CMS and WebMD.  Click here to read more about their accomplishments.

So, who would you nominate?

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Posted in Healthcare Internet

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A ‘Can’t Miss’ Event – The 15th Annual Greystone.Net Healthcare Internet Conference

Posted on October 15, 2011 | Leave a comment

The 15th Annual Greystone.Net Healthcare Internet Conference will be held November 7 – 9, 2011 at the J.W. Marriott Orlando Grande Lakes. This year’s theme, The Convergence: Marketing and IT Collaboration – The Time is Now, is one of the reasons this annual Greystone.Net event has become a ‘must attend’ priority for me.  With Convergence, Greystone.Net is introducing a new section focusing solely on the collaborative and innovative strategies and technologies transforming healthcare.  The keynoters and featured presenters are topnotch experts in the realm of web, social and mobile trends, innovations and practical applications.

I’m also excited for the opportunity to present with with Sentara Healthcare’s digital marketers, Lee Gwaltney and Jessica Carlson on the topic of “Digital Brandscaping: Extending Your Brand Across Web, Social and Mobile Sites.” We’ll be addressing the importance of a proactive, focused and purposeful approach to brand management across web, social and mobile sites as well as with patient and provider portals, and with clinical information systems such as electronic health records.  Our session is scheduled for Monday, November 7 at 4:15 p.m.

While there, drop by the Brains on Demand booth in the Exhibit Hall.  We’ll be there with our Brains on Demand partners Brand =Experience, Klein & Partners and Eruptr.

Can you believe it’s the 15th year for the Greystone.Net conference?  It’s a terrific event that just gets better every year.  Hope to see you there!

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