Category Archives: Innovation

Healthcare Internet Hall of Fame Names Judges Panel

Posted on May 8, 2012 | Leave a comment

Note:  June 1, 2012 is the Deadline for 2012 Nominations

The Healthcare Internet Hall of Fame has selected its inaugural judges panel, and I’m honored to be a member of that team.  The panel members include:

  • Dan Ansel, President/CEO, Private Health News
  • Stephanie Cannon, Director Web Communication and eBusiness, Nationwide Children’s Hospital
  • Karen Corrigan, Co-founder and CEO, Corrigan Partners
  • Michael Cutter, Vice President Sales, Krames Staywell Communication
  • Ben Dillon, Vice President, eHealth Evangelist, Geonetric
  • Daniel Fell, Executive Vice President, Neathawk Dubuque & Packett
  • Andrew Gradel, Director of Internet Marketing, Cooper Health
  • Paul Griffiths, CEO, MedTouch
  • Shawn Gross, Director Service line Marketing & Web Strategy, Tufts Medical Center
  • Neal Linkon, Assistant Director Internet Marketing, Northwestern Mutual
  • Robin Snow, Principal, Aefinity Interactive, LLC
  • Becky Daghir Wardzala, Marketing Director, Hendricks Regional Health
  • Kathy Divis, President, Greystone.Net – (Chair)

Each of us has agreed to serve a 2-3 year term and judge the candidates for the Healthcare Internet Hall of Fame in a fair and unbiased manner while adhering to the Hall of Fame’s mission to “honor men, women and organizations that have made outstanding, long-lasting contributions to the healthcare Internet industry.”

The Hall of Fame’s purpose is to “ensure that the “history” of the industry is preserved for future generations new to the healthcare industry.”

Launched in 2011, its ‘freshman class’ of inductees included:

Click on the links above to learn more about the roles these esteemed individuals and organizations made in making healthcare internet history.

Nominations for the 2012 Healthcare Internet Hall of Fame class will be open until June 1st. So, there is still one month left to nominate the man, woman or organization you feel has made lasting contributions to the healthcare internet industry.

Please visit the Healthcare Internet Hall of Fame Web site for more information on candidate criteria, or to nominate a qualified candidate.

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Posted in Digital Strategy, Healthcare Internet, Healthcare Marketing, Innovation

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The Healthcare Marketer’s Role in Innovation

Posted on April 5, 2012 | 1 comment

Scan any health system strategic plan these days and you’ll see the word “transformation.”  It’s a top of mind issue for healthcare executives trying to restructure, position and prepare their organizations for success in the new world.   Changing economics are front and center, and require new ways of thinking about care delivery, market growth, risk management and customer engagement.

But transformation does not happen without innovation.  Customer orientation, creativity, and culture are key leverage points for chief marketing officers (CMOs) to drive innovations in brand activities, service offerings, packaging, customer experience, customer engagement, channel management, pricing, and strategic partnerships that strengthen competitive performance. 

This new era will create unprecedented opportunities for marketing leaders to step up and be integral catalysts for innovations that bring about growth, increased customer loyalty and better business performance.  Creating new markets, moving market share, developing new sources of revenue, building brand loyalty, improving profitability, and sustaining competitiveness are all goals of innovation. 

Success stems from creative thinking, fresh solutions, and relevance to customers.  And that puts marketing front and center as the curator of customer intelligence. 

We know that consumers are frustrated by the complexities of access, fragmentation of care, lack of communications, and other aspects of care delivery (oh, I can tell you some stories!). Yet, most of the industry is woefully behind in providing on-line conveniences such as scheduling and customer communications.  Opportunities for innovations that take the hassle out of healthcare are sizable. 

So why aren’t more marketers driving changes in the customer experience realm?

Well, I put forth a theory (or more) in an article “The CMO as Chief Innovation Catalyst” published last month in Healthcare Strategy Alert.   Perhaps it’s the historical view of marketing as promotions and sales.  Or the lack of shared accountability between marketing and operations for achieving growth objectives.  Or the fact that innovation runs counter to normal operating procedures (and most healthcare organizations are operations vs. market driven).  Or all of the above. 

Whatever the cause, transformation does not happen without innovation.  Where will the leadership for innovation come from?

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Posted in Corrigan Partners, Innovation, Marketing Management

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