Tag Archives: SHSMD

Share your healthcare marketing expertise

Posted on January 1, 2014 | 2 comments

learn 2The Society for Healthcare Strategy and Market Development (SHSMD) is seeking experts in the fields of healthcare marketing, digital strategies, analytics, strategic planning, public relations, physician strategies and business development for speaking and publishing opportunities.

If you have intriguing insights, practical case studies, brilliant ideas or lessons learned that will support healthcare marketers, planners and communicators in professional development, you can submit an online proposal to contribute in one of three ways:

  • SHSMD Connections Annual Conference,  October 12–15, 2014 in San Diego, CA.  More than a 1,000 planning, marketing and PR professionals attend this annual event.  Speakers are needed for 3 hour workshops, one hour concurrent sessions and 10 minute rapid-fire talks.
  • Serve as faculty for SHSMD U Online Courses and Webcasts.  These online programs are offered throughout the year in one of three formats: 2 week self-paced online courses, 5 day self-paced mini-courses, and 60-75 minute webcasts.
  • Write an article for Spectrum, SHSMD’s member newsletter. Published every other month, each issue contains feature stories about best practices and case studies in healthcare strategy, marketing, and communications.

The deadline for submissions is January 31, 2014.  Follow this link to get started:  SHSMD 2014 Call for Proposals.

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Posted in Healthcare Marketing

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Susan Alcorn awarded SHSMD’s highest honor

Posted on October 1, 2013 | Leave a comment

alcornCongratulations to Susan Alcorn, senior vice president  at the Jarrard Phillips Cate & Hancock, Inc. (Nashville, Tenn.), who today was awarded the 2013 Award for Individual Professional Excellence from the Society for Healthcare Strategy & Market Development (SHSMD). SHSMD’s Award for Individual Professional Excellence is the highest honor the Society can bestow on one of its members. A well deserved honor!

Click here to read more.

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Posted in Healthcare Marketing, Marketing Leadership

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Extreme makeover: transforming a health system brand

Posted on August 26, 2013 | Leave a comment

SHSMDBuilding and leveraging brand equity to drive new business is the topic of a session that I’ll be co-presenting with Sue Reimbold, SVP for marketing and communications of the American College of Chest Physicians, at the upcoming SHSMD conference in Chicago.  In this session, we’re going to discuss healthcare organizations that have recently overhauled their brand strategies, and the methods they employed to drive brand alignment across diverse business units, clinical operating systems, new business development initiatives and marketing investments.   We will share the steps undertaken by health systems to create a distinct brand value proposition, strengthen brand identity, and drive new business growth from a core positioning strategy.  And illustrate the impact of these new strategies on volume, revenue, market share and overall competitive performance.

Here’s a brief outline of the session:

  • Escalating competition and rapidly restructuring markets require new approaches to brand leadership
  • Brand relevancy in the era of accountable care, expanding service portfolios, strategic partnerships, digital and social technologies
  • Building the business case for repositioning health system brands
  • Driving to a relevant, differentiated brand value proposition
  • Beyond brand identity: brand activation by design
  • Organizing the effort and getting everybody on board
  • Aligning services, systems and processes
  • Proving it works:  measuring brand performance

I look forward to seeing you at SHSMD Connections 2013 in Chicago.  Just let me know if you would like a copy of our slide deck.

2013 SHSMD Connections
Sheraton Chicago Hotel and Towers
September 29 – October 2, 2013

Extreme Makeover: Transforming a Brand to Drive Growth and Innovation  (Karen Corrigan, Sue Reimbold)
September 30, 2013
2:15 pm to 3:15 pm

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Posted in Brand Strategy

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How does your physician relations program stack up?

Posted on June 12, 2012 | Leave a comment

The Society for Healthcare Strategy and Market Development (SHSMD) is conducting a survey of hospital physician relations departments.  The 2012 Physician Relations Benchmarking Survey is designed to gather information about trends in physician relations programs, how physician relations departments are staffed and compensated, the kinds of work they do, how effectiveness is measured, and the short- and long-term challenges physician relations programs face.

If you work as a physician relations liaison or sales rep, manage or direct physician relations or sales programs, or spend 60% or more of your time working in the field with physicians, SHSMD invites you to participate in this research study.

The online survey takes about 20 minutes and all survey responses must be received by Friday, July 6.  A full report, available later this year, will provide SHSMD members with information to compare their organizations’ physician relations initiatives with those of their colleagues around the country.

Want to know how your program compares?  Take the survey and encourage your physician relations colleagues to complete it as well.  Click here to access the survey.

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Posted in Healthcare Marketing, Marketing Management, Physician Relations/Sales

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SHSMD to Offer Online Healthcare Marketing Communications Certificate Series

Posted on April 19, 2012 | Leave a comment

If you’re looking for a good staff development resource for the marketing communications staff, check this out. The Society for Healthcare Strategy and Market Development (SHSMD) is offering an on-line Healthcare Marketing Communications Certificate Series starting in May. The series consists of three two-week courses facilitated by experts in healthcare marketing, communications and research. Here’s the schedule:

A SHSMD U Healthcare Marketing Communications Certificate will be awarded to participants that complete all three programs.  Each course is also available for individual registration.  Click here to learn more and  register your team.

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Posted in Marketing Communications, Marketing Management

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Heading Out to SHSMD

Posted on September 12, 2011 | Leave a comment

It’s that time of year again. Beginning tomorrow, hundreds of healthcare executives, planning and marketing professionals, communications leaders and other experts will be pouring into Phoenix for the annual conference of the Society for Healthcare Strategy and Market Development.  The conference officially kicks off on Wednesday morning, September 14 and continues through Saturday morning, September 17 at the J.W. Marriott Desert Ridge Resort.

Personally, I’m looking forward to reconnecting with long-time colleagues and friends, meeting and getting to know new people, learning new things and having a little fun along the way. 

This year, I’m honored to be speaking with Terri Goren of Goren & Associates and Phyllis Marino, vice president of market development at MetroHealth System in Cleveland.  We’ll be presenting on Thursday, September 15 from 1:30 to 2:45.  Our topic – Can’t We All Just Get Along?  Marketing and PR Professionals Uniting for Winning Results — will address the challenges executives sometimes face when trying to get their marketing and PR teams on the same page, and offer insights into driving better and more collaborative performance.

At Corrigan Partners, we’re also excited about our new partnership with Brains on Demand, a unique collaborative offering seamless access to leading healthcare research, brand, marketing, communications and social media experts that can help you address a multitude of needs and projects.  We’ll be in the Exhibit Hall during exhibition hours at booth #813.  Stop by and see us, and register for a free day of consulting from one of our experts.

I hope you will also join us at the Corrigan Partners Sunrise SIG Breakfast on Friday morning from 8:00 am to 9:00 am.  Join a table discussing a topic of interest and meet some new people over coffee and breakfast. 

For a list of all the great topics, speakers, events, exhibitors, etc., click here to visit SHSMD’s website.  And thanks also to the SHSMD staff for the hard and expert work they put into making this a great annual event.

See you there!

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