Tag Archives: healthcare

Want to Experience Best Practices in Service Excellence? Come to Scottsdale.

Posted on May 23, 2012 | 1 comment

I’m looking forward to the PRC Excellence in Healthcare Conference June 3 – 6, 2012 in Scottsdale, Arizona.  Hosted by Professional Research Consultants, Inc., the conference provides healthcare professionals with information, case studies, best practices and tools to develop, implement and improve service excellence.  The conference agenda offers dozens of important and timely topics – like “The C-suite’s Role in Building a High Performing Culture” to “Achieving Physician Loyalty through Service Excellence” to “A Roadmap for Improving Healthcare Service Quality:  Lessons and Tools from the Mayo Clinic.”

Candace Quinn of Brand = Experience, Carla Bryant with Corrigan Partners and I will present “The Future of Healthcare Marketing” on June 4, 2012 at 1:00 pm.  Our two-part session will focus on trends shaping the future of marketing practice in healthcare, five critical roles for chief marketing executives and steps for transforming marketing performance.  We’re excited about this topic and look forward to engaging conference attendees in dialog and ideas to effect change.

The conference will be held at one of my favorite Scottsdale resorts – the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch .  Will we see you there? 

 

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Posted in Healthcare Marketing, Healthcare Trends

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It’s National Nurses Week. Check Your Nursing IQ.

Posted on May 7, 2012 | Leave a comment

National Nurses Week begins each year on May 6th and ends on May 12th, Florence Nightingale’s birthday.  Across America, registered nurses are being saluted for their dedication and commitment to taking care of the sick, preventing disease and improving health. 

How much do you know about the nursing profession?  Here are some quick facts from the American Nurses Association:

  • Total licensed registered nurses in US:  3.1 million
  • Total licensed RNs working in nursing in US:  2.6 million
  • Percentage of employed RNs working in hospitals:  62.2%
  • Average age of employed RNs:  45.5 years old
  • Percentage of RNs age 50 or older:  45%
  • Percentage of male RNs:  6.6%
  • Percentage of RNs with baccalaureate or higher degree:  50%
  • Projected job growth for RNs 2008 – 2018:  581,500 jobs
  • Projected shortage of nurses to meet demand by 2025:  260,000
  • President that signed proclamation designating May 6 as “National Recognition Day for Nurses”:  Ronald Reagan in 1982

To nurses everywhere – thank you for the work you do.

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Healthcare Marketers – Are You Future Ready?

Posted on May 3, 2012 | Leave a comment

This past week, I attended both the Healthcare Executive Forum gathering and the 17th National Summit for Healthcare Marketing Strategies in Orlando, Florida.  Both meetings were rich with important, timely content presented by many of the best in the industry.

One theme carried through all the sessions – the times, they are a changin’ – and the clarion call for marketers was to move purposefully and rapidly to help organizations embrace change and drive transformation.

 The underlying basis for competition is shifting in the health industry and will continue to do so as market and government reform-driven movements take hold.  Changing economics are front and center, creating unprecedented opportunities for marketing leaders to step up and be integral catalysts for innovative practices that drive growth, customer loyalty, and better business performance.

I had the honor of speaking with three marketing professional who are doing just that.  In our session – Are You Future Ready? – Ellen Barron (AVP Marketing and Communications for University of Iowa Healthcare), Phyllis Marino (VP Marketing and Communications at MetroHealth), and Suzanne Sawyer (Chief Marketing Officer and AVP for Penn Medicine) each spoke about overhauling their respective marketing operations to create the competencies and systems required in today’s and tomorrow’s competitive environment.  In upcoming posts, I’ll share highlights from their case studies.

So here’s my takeaway.  Now is the time for chief marketing officers to:

  • Assess the role, functions and performance of marketing departments and move aggressively to transform marketing practice from promotions-oriented tactics to growth-oriented strategic leadership. 
  • Build powerful, differentiated brands that drive growth, innovation and better business performance.  
  • Lead organizations in mainstreaming web, social and mobile technologies that engage customers, build commerce and improve business functions. 
  • Be a champion for customer-centered decision-making and innovations that transform customer experience. 

Following is a snapshot of a slide from our presentation – these are urgent and essential actions for all healthcare marketing leaders. 

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Posted in Healthcare Marketing, Marketing Leadership, Marketing Management

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Wondering about the Pinterest buzz??

Posted on April 29, 2012 | Leave a comment

Pinterest is now the 3rd largest social networking site in the U.S. and healthcare marketers are asking how Pinterest fits – or should fit – in the digital toolbox. Corrigan Partners’ Carla Bryant will join Danny Fell of Neathawk Dubuque & Packett on a webinar to talk about the “Impact of Pinterest on Marketing and Digital Strategies.”  Here’s a brief summary of the session topics:

  • Pinterest: the basics
  • Brand and business value of Pinterest
  • How Pinterest can align with your hospital’s brand, marketing and digital/social strategy
  • Building a Pinterest strategy – vision, content, resources
  • Tips for optimizing Pinterest

The webinar is sponsored by the Forum for Healthcare Marketing Strategists and will be held on Tuesday, May 15 from 11:30 am to 1 pm central. To register, visit http://www.healthcarestrategy.com.

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Posted in Brand Strategy, Digital Strategy, Social Media

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Number of Consumer Health Apps for iPhone to Reach 13,000 by Next Summer

Posted on September 22, 2011 | Leave a comment

MobiHealthNews’ newly released report Consumer Health Apps for Apple’s iPhone reveals that the number of health apps for consumers has grown at a steady rate over that past 18 months and projects that by next summer there will be more than 13,000 health apps intended for use by consumers.  The study is based on an analysis of 18 months of data from Apple’s AppStore and also shows that the average price of a paid health app is trending upward from $2.77 last February $3.21 in July 2011. Of the 9,000 health apps available for consumers today, slightly more than 16% are for cardio fitness and around 14% for diet.  Other categories include women’s health, sleep, chronic disease, medication management and mental health.

Click here for more information about the study (full report available for a fee).

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Heading Out to SHSMD

Posted on September 12, 2011 | Leave a comment

It’s that time of year again. Beginning tomorrow, hundreds of healthcare executives, planning and marketing professionals, communications leaders and other experts will be pouring into Phoenix for the annual conference of the Society for Healthcare Strategy and Market Development.  The conference officially kicks off on Wednesday morning, September 14 and continues through Saturday morning, September 17 at the J.W. Marriott Desert Ridge Resort.

Personally, I’m looking forward to reconnecting with long-time colleagues and friends, meeting and getting to know new people, learning new things and having a little fun along the way. 

This year, I’m honored to be speaking with Terri Goren of Goren & Associates and Phyllis Marino, vice president of market development at MetroHealth System in Cleveland.  We’ll be presenting on Thursday, September 15 from 1:30 to 2:45.  Our topic – Can’t We All Just Get Along?  Marketing and PR Professionals Uniting for Winning Results — will address the challenges executives sometimes face when trying to get their marketing and PR teams on the same page, and offer insights into driving better and more collaborative performance.

At Corrigan Partners, we’re also excited about our new partnership with Brains on Demand, a unique collaborative offering seamless access to leading healthcare research, brand, marketing, communications and social media experts that can help you address a multitude of needs and projects.  We’ll be in the Exhibit Hall during exhibition hours at booth #813.  Stop by and see us, and register for a free day of consulting from one of our experts.

I hope you will also join us at the Corrigan Partners Sunrise SIG Breakfast on Friday morning from 8:00 am to 9:00 am.  Join a table discussing a topic of interest and meet some new people over coffee and breakfast. 

For a list of all the great topics, speakers, events, exhibitors, etc., click here to visit SHSMD’s website.  And thanks also to the SHSMD staff for the hard and expert work they put into making this a great annual event.

See you there!

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