So much to read; so little time. To make it easier, McKinsey & Company has compiled a list of its readers favorite articles from 2013. There’s excellent material here, especially for marketing executives:
- How 12 disruptive technologies have the potential to reshape the world in which we live and work
- How big data is changing the world for marketers and quickly becoming the new source of competitive advantage
- Why marketers need to understand on-demand marketing (really – anytime, anywhere) and how to prepare
- What six social media skills every leader needs
- What game changers can stimulate US growth and renewal
Click here and start reading. Top Ten Articles of 2013.
Chief Marketing Officer 