Category Archives: Marketing Communications

This summer, get schooled on health communications

tufts-site-logoTufts University School of Medicine’s 2013 Health Communication Summer Institute is offering three professional development courses: Mobile Health Design, Health Literacy Leadership, and Digital Strategies for Health Communication. The courses are geared toward health care professionals seeking to remain abreast of the latest in communications trends and innovations.

Here is a description of the three courses with links to additional information:

  1. Mobile Health Design is an online course that examines the impact and potential of mobile devices for consumer health at a national and global level. The focus of the course is on how to design evidence-based health apps that incorporate mobile user experience, predictive analytics, and big data to help people achieve their health goals. The program runs May 22—June 26, 2013.
  2. 5th Tufts Summer Institute on Digital Strategies for Health Communication covers how healthcare and public health organizations can develop and implement digital strategies to drive success of their online presence, with a focus on how to use web, social media, and mobile technologies to reach target audiences.  The course is offered July 14-19, 2013 on Tufts’ Boston campus.
  3. The Health Literacy Leadership Institute is aimed at those working to improve patient-provider communication and healthcare quality, and those working directly with patients or adult learners in educational settings. Participants will work on curriculum development projects of their choice, resulting in final products that are comprehensive, informed by research, and reflective of best practice. The course is offered June 10-14, 2013 on Tufts’ Boston Campus.  

SHSMD to Offer Online Healthcare Marketing Communications Certificate Series

If you’re looking for a good staff development resource for the marketing communications staff, check this out. The Society for Healthcare Strategy and Market Development (SHSMD) is offering an on-line Healthcare Marketing Communications Certificate Series starting in May. The series consists of three two-week courses facilitated by experts in healthcare marketing, communications and research. Here’s the schedule:

A SHSMD U Healthcare Marketing Communications Certificate will be awarded to participants that complete all three programs.  Each course is also available for individual registration.  Click here to learn more and  register your team.