What’s on your Top 10 reading list?

booksSo much to read; so little time.  To make it easier, McKinsey & Company has compiled a list of its readers favorite articles from 2013.  There’s excellent material here, especially for marketing executives:

  • How 12 disruptive technologies have the potential to reshape the world in which we live and work
  • How big data is changing the world for marketers and quickly becoming the new source of competitive advantage
  • Why marketers need to understand on-demand marketing (really – anytime, anywhere) and how to prepare
  • What six social media skills every leader needs
  • What game changers can stimulate US growth and renewal

Click here and start reading. Top Ten Articles of 2013.

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