How does your physician relations program stack up?

The Society for Healthcare Strategy and Market Development (SHSMD) is conducting a survey of hospital physician relations departments.  The 2012 Physician Relations Benchmarking Survey is designed to gather information about trends in physician relations programs, how physician relations departments are staffed and compensated, the kinds of work they do, how effectiveness is measured, and the short- and long-term challenges physician relations programs face.

If you work as a physician relations liaison or sales rep, manage or direct physician relations or sales programs, or spend 60% or more of your time working in the field with physicians, SHSMD invites you to participate in this research study.

The online survey takes about 20 minutes and all survey responses must be received by Friday, July 6.  A full report, available later this year, will provide SHSMD members with information to compare their organizations’ physician relations initiatives with those of their colleagues around the country.

Want to know how your program compares?  Take the survey and encourage your physician relations colleagues to complete it as well.  Click here to access the survey.

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