If you’re looking for a good staff development resource for the marketing communications staff, check this out. The Society for Healthcare Strategy and Market Development (SHSMD) is offering an on-line Healthcare Marketing Communications Certificate Series starting in May. The series consists of three two-week courses facilitated by experts in healthcare marketing, communications and research. Here’s the schedule:
- Part 1: May 14–25
Healthcare Marketing Plans That Work
Facilitated by David Marlowe, Strategic Marketing Concepts - Part 2: June 4–15
Mastering Marketing Communications
Facilitated by Joel English, BVK - Part 3: July 9–20
Healthcare Market Research
Facilitated by Rob Klein, Klein & Partners
A SHSMD U Healthcare Marketing Communications Certificate will be awarded to participants that complete all three programs. Each course is also available for individual registration. Click here to learn more and register your team.
Chief Marketing Officer 