In the world of digital marketing, advertising terms like PPC, CPM and CTR are fast becoming so yesterday. Marketers and advertisers are cooking up an alphabet stew of new acronyms, words and, well, jargon to describe a new wave on on-line advertising technologies.
If expressions like RTB (real time bidding) and DSP (demand-side platform) leave you scratching your head, and terms like re-targeting, dynamic creative and geofencing aren’t dancing on the tongue, then grab the iPad and take some notes from Business Insiders article on “10 Advertising Terms You’ll Be Hearing For Years, So Learn Them Now.”
Click here to read the article.
Chief Marketing Officer 