Of the $28.5 billion projected to be spent for on-line advertising in the US this year, 10.8% ($3.08 billion) is earmarked for social media networks – which represents a significant jump from the $1.99 billion spent in 2010. And that number is expected to rise again next year to 12.1%, according to a new report “Worldwide Social Network Ad Spending: 2011 Outlook.”
The report’s author, Debra Aho Williamson, comments, “The skepticism of a few years ago has faded; large brands are allocating more marketing budget to social media than ever before, and their social network ad spending is also rising. Two categories of advertisers are emerging: major brand marketers that increase budgets gradually, and performance advertisers that spend heavily and bring extensive search marketing expertise.”
How are you planning to allocate your promotions dollars in 2011?