Of the $28.5 billion projected to be spent for on-line advertising in the US this year, 10.8% ($3.08 billion) is earmarked for social media networks – which represents a significant jump from the $1.99 billion spent in 2010. And that number is expected to rise again next year to 12.1%, according to a new report “Worldwide Social Network Ad Spending: 2011 Outlook.”
The report’s author, Debra Aho Williamson, comments, “The skepticism of a few years ago has faded; large brands are allocating more marketing budget to social media than ever before, and their social network ad spending is also rising. Two categories of advertisers are emerging: major brand marketers that increase budgets gradually, and performance advertisers that spend heavily and bring extensive search marketing expertise.”
How are you planning to allocate your promotions dollars in 2011?
Chief Marketing Officer 