New Facebook pages for hospitals, physicians and other healthcare businesses are popping up like crazy. Whether you’re just getting started or are actively growing your Facebook community, having a strategy and content plan are critical aspects of success. Social Media Examiner offers 26 great tips for marketers, social media managers, business owners and others charged with building a social presence using Facebook.
A key take-away is that content strategy is, well, key. Everything from company news to facts and statistics to contests to events schedules and helpful hints can keep you busy posting; but making sure the information is relevant to your community, having a little fun, asking your audience for advice and other conversational methods will keep your fan base engaged.
Be sure to share this link with any of your staff and colleagues that are building, managing, posting and conversing on your Facebook page: 26 Tips for Enhancing Your Facebook Fan Page – and let me know if you see a jump in traffic and deeper engagement.
What other strategies have you found to be successful in building and engaging fans?