Healthcare marketers increasingly use traditional print, billboard, broadcast and direct mail to drive consumers to on-line resources. This integrated approach is quite effective in engaging audiences to learn more about services and act on ‘calls to action.’ It also provides the marketing professional with data to measure the effectiveness of marketing campaigns.
Christopher Boyer offers a few simple guidelines to make your integrated campaign more effective and create a much more satisfying consumer experience as they move from one marketing medium to the next:
- Offer a short URL
- Send them to the right page
- Get to the point
Learn more about this and other on-line marketing strategies on Chris Boyer’s blog.