Mark your calendars. On November 30, the Society for Healthcare Strategy and Market Development (SHSMD) will release an all-new, downloadable advisory entitled Principles and Practices for Marketing Communications in Hospitals and Health Systems. Then, on December 8 at 1 pm eastern, SHSMD Board and Healthcare Advertising Task Force members Carol Koenecke-Grant (Guthrie Healthcare System) and Larry Margolis (SPM Marketing and Communications) will present a 75-minute SHSMD U webcast on the principles and practices outlined in the advisory. Topics to be covered include:
- A marketing communications checklist
- Instituting a formal review process
- Awards, ratings, and accreditations
- Conveying price information
- Use of endorsements and testimonials
- Use of physicians in marketing communications
- Social media
- Pay to play: Blogger advertising
- Responding to another organization’s unsubstantiated or misleading communication
- And other ethical considerations
The webcast is free for SHSMD members and $99 for non-members. For more information check out SHSMD-U.
Chief Marketing Officer 