Study Reveals Majority of Young Women Go On-line First with Health Questions

A February survey conducted by Harris Interactive on behalf of iVillage found that women heavily rely on the Internet as a health resource before turning to a family member or visiting a doctor. Anonymous peer networking and sharing common experiences is what drives women online for health matters, with 4 out of 5 (82%) saying there are reasons to feel uncomfortable when discussing health concerns or questions with friends or family members. Over half of women (59%) said that discussing health concerns with people they know can be embarrassing.

Click here to read more at HealthLeaders Media Marketing Weekly.

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