This year’s Super Bowl may likely be remembered for the advertising you WON’T see – for the first time in 23 years, Pepsi will not run an ad during the Super Bowl game. Instead, PepsiCo is going online with a major digital campaign that features its own website and a heavy presence on Facebook, according to The Financial Times. The advertiser is “betting that a more interactive approach will resonate with consumers in the always-on age of social networking sites.”
PepsiCo’s digital strategy marks a major shift among consumer goods advertisers, who have historically relied more upon traditional channels and invested less in online marketing. Some analysts estimate that Facebook could increase advertising revenues to more than $1 billion this year.
More evidence of a maturing new media.
Read more at The Financial Times.