Did you know that 24% of consumers changed primary care doctors in the past few years and that nearly 30% of those that changed did so for quality reasons? Or that one in six say they have encountered a serious quality issue or medical error in a hospital over the past 3 years? That 4% have traveled out of the country and 17% have traveled outside their service areas for medical care?
These and other interesting insights can be found in Klein & Partners4th Quarter 2009 Kitchen Sink study, which takes the pulse on how consumers feel about a variety of current health care topics. Thanks to Klein & Partners president, Rob Klein, for offering up the study for Chief Marketing Officer readers.
You can reach Rob at firstname.lastname@example.org.