Today’s CMO Innovator’s Studio work session addresses head-on how operational, clinical, business development and marketing misalignment undermines brand performance, wastes marketing dollars, and can result in negative ROI; and, conversely, how alignment can create a powerful, relevant and differentiated brand-driven culture –transforming an organization from one that simply ‘promotes a brand’ to one that ‘delivers the brand.’ Here are the opening discussion slides – more to come.
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