HCA’s East Florida Division is using RSS feeds to post emergency room wait times on electronic billboards. They’ve also recently launched an iPhone app (iTriage) and texting service which pinpoints local ERs, wait times and provides directions. The bottom line — company spokesman Ed Fishbough reports substantial increases in the number of patient visits across 12 regional hospitals since the advent of the campaign.
HCA has 5 billboards up today and 5 more planned for the coming 2 weeks.
Learn more at Fast Company.