SHSMD 2009 Brand Mastery Presentation

Brand alignment across administrative, clinical, business development and marketing functions can transform an organization from one that simply ‘promotes’ a brand to one that ‘delivers.’ Joel English (BVK), Rob Klein (Klein & Partners) and I had the pleasure of talking on this topic at last week’s SHSMD conference. Here are our slides from that session.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s