Recommended Reading for Chief Marketing Officers

Looking for reading recommendations? The following offer healthcare CMO’s interesting perspectives and good insights on the topics of creative thinking, marketing, brand, competitive strategy and leadership.

  • Marketing as Strategy: Understanding the CEOs Agenda for Driving Growth and Innovation by Nirmalya Kumar
  • The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders by Scott Davis
  • Management Lessons from Mayo Clinic by Kent Seltman and Leonard Berry
  • The New Rules of Marketing and PR by David Meerman Scott
  • Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
  • Social Media Marketing: An Hour a Day by Dave Evans and Susan Bratton
  • Orbiting the Giant Hairball by Gordon McKensie
  • Judgment: How Winning Leaders Make Great Calls by Noel Tichy and Warren Bennis

These should keep you busy for a while. Have recommendations of your own? Please pass them along!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s