Looking for reading recommendations? The following offer healthcare CMO’s interesting perspectives and good insights on the topics of creative thinking, marketing, brand, competitive strategy and leadership.
- Marketing as Strategy: Understanding the CEOs Agenda for Driving Growth and Innovation by Nirmalya Kumar
- The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders by Scott Davis
- Management Lessons from Mayo Clinic by Kent Seltman and Leonard Berry
- The New Rules of Marketing and PR by David Meerman Scott
- Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
- Social Media Marketing: An Hour a Day by Dave Evans and Susan Bratton
- Orbiting the Giant Hairball by Gordon McKensie
- Judgment: How Winning Leaders Make Great Calls by Noel Tichy and Warren Bennis
These should keep you busy for a while. Have recommendations of your own? Please pass them along!