The Chief Marketing Officers’ Innovators’ Studio will hold its next working session on November 9 and 10, 2009 at the Catalyst Ranch in Chicago, Illinois. The focus of the gathering is The New Brand Mastery, which will address head-on how operational, clinical, business development and marketing alignment can create a powerful, relevant and differentiated brand-driven culture –transforming an organization from one that simply ‘promotes a brand’ to one that ‘delivers the brand.’
Whole Foods marketing executive Maggie Bahler will be a guest catalyst for the Chief Marketing Officers’ Innovators’ Studio brand mastery work session scheduled November 2009. Maggie will engage the group in a discussion about brand as a driver for growth, and share how Whole Foods works to create company-wide alignment to the brand strategy while emphasizing local community connections. She’ll also lead us on a brand excursion to their newest Chicago store where we will experience the brand in action.
Additional catalysts and brand explorations will be announced soon.