Innovators’ Studio Social Media Intensive

A 2-Day Innovators’ Studio Intensive
September 16 – 17, 2009
Catalyst Ranch, Chicago, Illinois

Wrestling with how to incorporate social media into your marketing strategy? How to justify it to senior management? So how do you move beyond the basic tools and tactics of social media to create a comprehensive strategy leveraging innovations in social media to build brands? Manage customer acquisition and retention? Drive service line growth?

Our 2-day deep dive will immerse you in social media, and help you develop a framework and strategy for integrating social media in business, brand and marketing strategies. Learn tools and techniques to create an effective market space for customers. Get practical, quick-to-market ideas to support service line marketing priorities, target high impact consumer segments, build brand equity.

Meet social media experts from other industries and hear from best practice healthcare organizations like the Mayo Clinic, Henry Ford Health System and others. Work side by side with non-competing organizations and test your strategy with the group.

The Innovators’ Studio Social Media Intensive is not a seminar, and definitely not a lecture – it’s a hands-on, working laboratory designed to accelerate the knowledge, adoption and management of social media innovations in health systems. So bring your laptop – pack your smart phone – invite your co-workers – and jumpstart your success in social media.

For more information, or to register, contact Anne Theis at, telephone 972.304.8389.

Karen Corrigan

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